Wednesday, May 26, 2004

Want Fries With That Shake Rattle & Roll DVD?



McDonald's is testing the idea of putting DVD rental kiosks in all their locations.

I know, I know. This concept contradicts the "active lifestyle" McDonald's supposedly supports by putting odometers in adult Happy Meals. And it represents dinner and a movie the Wal-Mart way: one-stop shopping.

But, this idea is pure capitalism genius. Espcially when you consider McDonald's would allow you return the DVD to ANY location. Imagine a road-tripping family with a DVD player in their family van/SUV. Pick up a DVD on a lunch break in Des Moines and drop off when you go for dinner in Wichata.

And as the story I referenced below points out, how tempting will it be to buy a quick McSnack when you drop off the movie?

Click here for more information.

Cripes. Ronald and the gang are one step closer to global domination.

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